Gold Addy | American Advertising awards
This package was designed for Modelo enthusiasts and those who enjoy a drink after work, it is a fun and interactive collector's item. It features a unique case design that can be worn and four distinct can designs inspired by the sport of Lucha and Modelo's flavors.
The case is made of cardboard with a die-cut wrap, while the cans are rendered in Adobe Dimensions and manually inserted into the photos.
Overall, it captures the essence of Modelo's brand and offers a memorable experience.
Dieline & Can Designs
The die-line consisted of two pieces that would be glued to each other, pegs and extra tabs were also crucial to the design to ensure it can withstand the weight of 6 beer cans.
Each flavor had its own distinct mask design, many different famous Lucha masks were referenced in order to make the designs as close to the real things as possible.
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Early Design Concepts
Many things changed over time from the initial design, it evolved into a stronger design that became brighter and more unique. From each failure and obstacle I faced, I was able to find creative solutions that made the case more durable and pleasing to the eye.
